AUTHOR & HOTEL CONSULTANT
The former general manager of Opus Hotels, Daniel Edward Craig has worked for a broad range of hotels in positions
ranging from director of sales & marketing to vice president.
Craig's articles, books and blog provide an entertaining insider’s
look at issues in the hotel industry and are considered essential reading for travelers, hotel employees
and hotel management students alike.
Click here to read his most recent articles.
New! Social Media for Hotels Seminar in Vancouver on September 16, 2010.
Click here for details.
CONSULTING SERVICES
With a varied background in operations, executive management and sales and marketing, Craig provides
an array of consulting services to the hospitality industry, in collaboration with Katrina Carroll-Foster
of WiseWinston Strategic Marketing:
Strategy and Planning
Brand Development and Articulation
Brand Refresh and Re-positioning
Marketing & Sales Plans and Budgets
Vision and Values Development
Integrated Marketing & Sales Tactics
Strategic Plan Implementation
90 Day Tactical Plan Development
Creative Briefs for marketing & sales materials
Content Creation (articles & copywriting)
Market Segmentation Review and Analysis
Sales Assessment and Planning
Interactive Online Solutions
Social Media Strategy and Training
Website and Online Marketing Audit and Planning
Website Development
Project Management
Executive Support
One-on-one Executive Coaching
Sales and Service Excellence Training
Short-term Executive Coverage & Recruitment
Click here to email for more information.
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